Agile Marketing
Einstein’s Agile Marketing ℠ Approach
In our initial meetings with clients, we don’t talk about Marketing deliverables, we talk about business goals. We then come back with the number of Full-Time Employees (FTE’s) we believe need to be working on our team in order to meet their business goals through Marketing services, and we charge a flat-fee service retainer each month. During any given month, our staff members may rotate in and out of a client’s team as the needs of the client changes
What Makes Agile Marketing ℠ Different?
Let’s take a look at the Traditional Approach
In house marketing team
Build up a large team of specialized Marketing professionals who can ensure that the entire Marketing life-cycle is met
Pros
- Staff that can accomplish any/all marketing tasks that need to happen
Cons
- Expensive
- End up under-utilizing staff, or pay to over market to justify staffing levels
- Too many people making decisions and fighting for power
Small team
Hire a small team of Marketing professionals, and then spend large amounts of money on contracting companies who all specialize in one thing
Pros
- More defined marketing objectives
- Less potential for team conflict
Cons
- Money spent with contractors who are most likely overcharging for services
- Less control over how things are done
- Less insight into day to day activities
Do it yourself
Don’t spend money at all on Marketing or try to do it on their own
Pros
- Cost Effective
Cons
- Probably not done the best way
- Often times just doesn’t happen
- Generally produces unfocused messaging to customers
Here’s why the Agile Marketing ℠ beats the traditional approach
Each month, the Marketing tasks may be totally different. One month, our team may be redesigning your website. The next month, we may be managing a rebranding project.
The month after that, we may be developing and executing a large cross-channel marketing campaign and reporting on campaign results. To us, it doesn’t matter; we will take on any and all of their Marketing projects with our own internal resources.
As a result
Clients do not need to hire teams of specialists who end up wasting time or funds or work with lots of different consulting companies who are most likely overcharging for projects. EMC is able to provide a great team of resources for generally less than the cost of 1 – 2 actual full-time company employees.
We have the resources to handle any marketing tasks or projects a client may have, and work with our clients to make sure they are directing our efforts in areas that really matter.
Areas of Awesomeness
Business Development
It never hurts to have a set of fresh eyes to examine your business. EMC’s business development services will help you to identify opportunities for growth and maximize your existing resources.
Business Development
It never hurts to have a set of fresh eyes to examine your business. EMC’s business development services will help…
Web & Email Marketing
Why spend your time trying to figure out the ever-changing online landscape? EMC will make sure your online presence and email marketing efforts are monitored and managed to their fullest potential.
Web & Email Marketing
Why spend your time trying to figure out the ever-changing online landscape? EMC will make sure your online presence and…
Web Design
There is no limit to what EMC’s team of web site designers and developers can create. We build websites with a purpose. We know that a beautiful website is only half of the battle, you also need a site that will generate leads and produce revenue for your business.
Web Design
There is no limit to what EMC’s team of web site designers and developers can create. We build websites with a purpose. We…
Social Media
EMC can help you build a social media strategy for you that will increase your visibility online. We are able to utilize every major social networking platform in use today, and continue to evolve as the world of social media continues to grow.
Social Media
EMC can help you build a social media strategy for you that will increase your visibility online. We are able to utilize every major…
SEO
Today, you are what Google says you are. We will work with our preferred SEO partners to ensure that your site is found fast and easily online.
SEO
Today, you are what Google says you are. We will work with our preferred SEO partners to ensure that your site is found fast and…
Graphic Design & Video
With our full service-design and video department we can create any marketing materials your business may need.
Graphic Design & Video
With our full service-design and video department we can create any marketing materials your business may need.